Write a 4 page paper in which you complete the following

Write a 4 page paper in which you complete the following:

. Introduction for the paper

•Research and describe the internal and external environments of 2 real-world companies using an environmental scan.
•Determine what competitive advantages each company has and what strategies each company is using.
. How does each company create value and sustain competitive advantage through business strategy?
. What measurement guidelines is each company using to verify its strategic effectiveness?
. How effective are the measurement guidelines that each company is using?
. Conclusion

Cite at least three scholarly sources