Social Marketing, essay help
HEALTH COMMUNICATION AND ADVOCACY
Module 1 – SLP
SOCIAL MARKETING
The Session Long Project entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists” and the “Raising a Concern” sample letter. Additionally, read the “Finding and using data” article for this assignment.
The health topic this Session Long Project will focus on Teen Pregnancy.
- Choose any topic that is related to the category stated above. Choose whether you will advocate for change at the local, state, or national level.
- For this SLP assignment, you will be writing to “raise a concern.”
- Choose three key elements from “Finding and using data” page and discuss how these elements relate to influencing policymakers (one paragraph).
- Write a one-page letter, that encompasses the information from the above 3 bullets (on “raise a concern”).
Note: The first page addresses bullets 1–3. The second page is a one-page letter on “raising a concern” and encompasses the information from questions 1–3 (see sample letters for guidance). Your letter must be on a topic related to the category stated above and must be directed toward the local, state, OR federal level.
2 pages. APA format . 3-4 sourc
SOCIAL MARKETING
Required Reading
Daniel, K. L., Bernhardt, J. M., & Eroglu, D. (2009). Social marketing and health communication: From people to places. American Journal of Public Health, 99(12), 2120-2122. (Use “Academic Search Complete” search engine in the Library Portal)
National Commission for Health Education Credentialing, Inc. (NCHEC), Society for Public Health Education (SOPHE), American Association for Health Education (AAHE). (2010a). A competency-based framework for health education specialists 2010. Whitehall, PA: Author. Retrieved from http://www.nchec.org/assets/2251/areas_of_responsibilities_and_competencies.pdf
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government-officials-or-lobbyists
Patane, D. (2011). Social marketing theory. Retrieved August 1, 2016 from http://www.buzzle.com/articles/social-marketing-theory.html
Society for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved August 1, 2016 from http://www.sophe.org/careers/health-education-profession/seven-areas-responsibility-health-education-specialists/
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2016). Reproductive health: Teen pregnancy. Retrieved on August 1, 2016 from http://www.cdc.gov/teenpregnancy/about/
Office of Adolescent Health [OAH], U.S. Department of Health & Human Services. (2016). Trends in teen pregnancy and childbearing. Retrieved on August 1, 2016 from http://www.hhs.gov/ash/oah/adolescent-health-topics/reproductive-health/teen-pregnancy/trends.html
The National Campaign to Prevent Teen and Unplanned Pregnancy. (2016). Teen pregnancy. Retrieved on August 1, 2016 from http://thenationalcampaign.org/why-it-matters/teen-pregnancy
