Organizing, Implementing, and Controlling Marketing

“Organizing, Implementing, and Controlling Marketing” Please respond to the following:

• Select a large health care provider with which you are familiar and discuss how that provider should set up its marketing department and what tasks it should address. Provide specific examples to support your response.
• Referring to the same health care provider, discuss how the marketing group can help the rest of the organization to become more patient-centered.