Indiana University Strategic Management in Healthcare Organizations Paper

Getting Started

Last week we examined the mission, vision, and culture of the organization. This week we move on to examining the internal and external environment in which the organization exists. According to Gurel & Tat (2017), conducting an external analysis of their competitive environment allows organizations to identify potential opportunities and threats for their business future. Meanwhile, internal analyses help them understand the resources and capabilities, which can represent either strengths or weakness.

Upon successful completion of the course material, you will be able to:

• Analyze the internal and external environment of the organization.
• Integrate virtuous business concepts into the analysis of the organizational environment.
• Evidence critical thinking and analysis.
• Demonstrate the ability to develop and express ideas in writing.

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Resources

• Textbook: Essentials of Strategic Planning in Healthcare (2^nded.)
• Article: SWOT Analysis: A Theoretical Review

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Background Information

Exhibit 3.1 Healthcare Strategic Planning Model

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Instructions

1. In the textbook, Essentials of Strategic Planning in Healthcare, read:
   1. Chapter 3 Fundamentals of Strategic Planning
   2. Chapter 4 Strategic Planning and SWOT Analysis
2. Read the article SWOT Analysis: A Theoretical Review located at http://www.sosyalarastirmalar.com/cilt10/sayi51_pdf/6iksisat_kamu_isletme/gurel_emet.pdf
3. Review the Coastal Medical Center (CMC) Comprehensive Case study in the text.
4. Write a 3-4 page paper analyzing the internal and external environments of CMC. Your analysis should include:
   1. Internal – organization culture, financial resources, access to capital markets, human resources, barriers to entry, quality, and value.
   2. External – economic factors, regulatory environment, patient demographics, competitor profile.
   3. What issues emerged as a result of your analysis? Give specific examples from the case study.
   4. Identify what virtuous business concepts apply to the analysis.

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Text book-Essentials of strategic planning in healthcare by jeffrey.p.harrison