create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.
Use the provided template to create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.
- Use the textbook and other available resources to fill in the appropriate content.
- Summarize the justification for your project plan.
- Cite all sources following APA guidelines.BUS/475v10
Project Plan
BUS/475 v10
Page 2 of 2
Wk 4 – Apply: Project Plan
Project Title:
Project Objectives:
· List project objective
· List project objective
· List project objective
Operational Step Responsible Person Timeline Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.
Project Objectives:
· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences
Operational Step Responsible Person Timeline Review the organization’s customer database to determine potential customer groups Leo (Market Research Manager) 9/30 (1 week) Identify the top 3 groups to target based upon volume, brand loyalty, and location Betty (Director of Marketing) 10/7 (2 weeks) Survey customers regarding food preferences and potential menu items Tom (Customer Service Representative) 10/21 (4 weeks) Share customer feedback with inventory and operational teams Betty/Tom 10/28 (5 weeks) Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step Responsible Person Timeline Review sales data to determine peak sales opportunities by location Jim (Director of Sales) 9/30 (1 week) Identify the top 5 locations in which to conduct the desert taco pilot Jim 10/7 (2 weeks) Create marketing collateral and social media communications to promote the desert taco pilot Oliver (Media Relations Manager) 10/21 (4 weeks) Provide expected volume and product information for the inventory team Jim 10/7 (2 weeks) Estimate the required inventory and supply chain needs necessary to support the desert taco pilot
Operational Step Responsible Person Timeline Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot. Louise (Controller) 10/14 (3 weeks) Source supply companies and obtain product pricing quotes and delivery timelines. Louise 10/21 (4 weeks) Determine shipment and storage needs to support the pilot. Louise and Ben (Operations Manager) 10/21 (4 weeks) Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations. Louise 10/28 (5 weeks) Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
Running head: PROJECT METRIC 3
Project Metrics
Why the opportunities/threats were selected and how they are anticipated to impact the Company.
In any type of business, it is important to carry out SWOT analysis before launching out any new projects. This enables project managers to ascertain any areas that require improvements. The opportunity in the SWOT analysis was selected to help the project managers to enhance improvements of the entire project. Consequently, it will lead to the efficiency of carrying out activities in the organization. The threats were identified to assist the Company to moderate any risks that are linked with certain project tasks. Besides, the threats were also identified to enhance optimization of the entire process.
Three Measurable Projective Objectives Based on SWOT Analyses.
Project Objective Project Manager Project Coordinator Project Evaluator To focus on digital marketing for both local and global markets for a period of about months. C R I To partner with other brands in the global market as well as acquisition of the smaller brands that are based in China and abroad for a period of about 1 year C A C To improve the technological infrastructure in operations of the Company for a period of about 3 years A I R R: Responsible A: Accountable C: Consulted I: Informed Why the above Objectives are Essential for the Project.
The objectives are important for the Company because they will offer guidance of all the activities done in the company. The objectives will also enhance the effective use of the Company’s resources. Besides, they will ignite the passion for creativity and innovation in the Company. Furthermore, they will also act as a benchmark for the Company to assess its progress in terms of delivering the planned deliverables within the projected time. Finally, the objectives will be utilized to monitor the schedule of the Company’s projects to ascertain that the projects run as they had been scheduled without having the need to extend the schedule due to delays (Chen et al, 2019).
Metrics that will be used to evaluate the achievement of the project objectives.
To evaluate the achievement of the objective about enhancing digital marketing is done by observing the rate at which the Company is gaining popularity in the global market (Zeng, 2018). Besides, it can be evaluated from the aspect of analyzing whether the Company is making optimum use of the available digital marketing channels to engage expand its market to improve its customer coverage, within the stipulated time.
To evaluate the objective of the partnership with other brands as well as acquiring some brands can be done by examining the speed at which the Company grows (Wang et al, 2018). Although the Alibaba Company is known to be growing very fast, it is believed that when it will partner with other brands and acquire some China-based brands, it will have a broader gateway of revenue that it can use to expand its business into new markets. Acquisition of other brands will also help the Company to expand its business activities and offer access to novel foundations of income.
To evaluate the objective of improving the technological infrastructure in operations in the Company can be done by observing the growth status of the Company. Improve d technological adoption in the Company will also be marked by the creation of new channels of business expansion and extension of customer coverage (Niehues et al, 2018). Besides, it will also be associated with the launch of stiff competition to other e-commerce players like Amazon. Finally, it will be associated with the commencement of innovation and research centers in the Company that will demand an extra spending b Company.
References
Chen, Q., Zhao, H., Li, W., Huang, P., & Ou, W. (2019). Behavior Sequence Transformer for E-commerce Recommendation in Alibaba. arXiv preprint arXiv:1905.06874.
Niehues, J., Cattoni, R., Stüker, S., Cettolo, M., Turchi, M., & Federico, M. (2018, October). The IWSLT 2018 Evaluation Campaign. In Proceedings of IWSLT.
Wang, J., Huang, P., Zhao, H., Zhang, Z., Zhao, B., & Lee, D. L. (2018, July). Billion-scale commodity embedding for e-commerce recommendation in alibaba. In Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining (pp. 839-848). ACM.
Zeng, M. (2018). Smart Business: What Alibaba’s Success Reveals about the Future of Strategy. Harvard Business Press.
