Read Case 12-1 “Stop and Shop-Scan IT!” and then answer the following questions. What is the benefit of the Scan It! data to Stop & Shop?
Week 5 Assignment Read Case 12-1 “Stop and Shop-Scan IT!” and then answer the following questions. What is the benefit of the Scan It! data to Stop & Shop? What are some disadvantages, please be specific? How would you as the President of an organization assess the level of maturity of Stop & Shop’s use of analytics? What concerns might shoppers have about their privacy? Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week’s assignment. Your submission should be approximately be in APA format, three full pages, double spaced, running header, subheadings, in text citations and a reference list. *You are expected to follow proper APA format in all submitted work. Please note that the title, abstract, and reference page included in your assignments DOES NOT count towards the minimum page requirements. If a paper is to be a minimum of 5 pages, it is expected that you have 5 written pages plus the title, abstract, and reference page.
